Get early access to StartWise.
The easiest way to start, track, and stick to your sports routine.
About StartWise
StartWise is an AI-powered platform that creates adaptive training plans based on your biometric data and your body’s capabilities.
StartWise is your safe start in movement. Even if you are afraid to begin.
StartWise is a solution for those who live at a fast pace and carry a heavy workload.
Challenge: High stress at work combined with training to exhaustion leads to burnout.
Solution: AI-powered adjustments to your training plan based on your HRV and recovery level. If you slept poorly or had a difficult day at work, StartWise adapts your training to preserve your energy rather than drain what little you have left.
Startwise is the solution for you when:
You are returning to physical activity after a break or injury
Challenge: Fear of re-injury and uncertainty about whether your knee or back can handle the strain.
Solution: Training plans based on rehabilitation protocols. We will not give you a level of strain that your body is not yet ready for.
You want to start but feel anxious (a safe start)
Challenge: Feeling uncomfortable around “perfect” athletes at the gym and not knowing where to begin.
Solution: A gentle, pressure-free onboarding experience. StartWise is your private space, where progress is measured by how you feel.
You value active longevity (50+ / 60+)
Challenge: Feeling that most apps are designed for people in their twenties, while ignoring age-related needs can be harmful.
Solution: Programmes that support mobility and strength while taking into account your experience, joint health and cardiovascular health.
StartWise an easy start in sport
Olena Bezrukava,“I have seen sports from both sides: as an Ironman and 7-time Oceanman finisher, and as a rehabilitation specialist and coach.”
Co-founder & Head of Methodology StartWise
“With 25 years of experience, I’ve come to realize that the biggest barrier in sports isn’t a lack of muscle, it’s the fear of injury and not knowing where to begin.
That is why my team and I are creating StartWise: to ensure that everyone, whether you’re 50+ or recovering from past injuries—gets their own ‘smart start.’ Our AI algorithm combines my expertise as a rehab specialist and athlete with cutting-edge technology, making your journey toward an active lifestyle safe, structured, and burnout-free.”
— Olena Bezrukava, Co-founder & Head of Methodology at StartWise